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Technology

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Benefits of Digital Billboards

In our world’s media environment, where the average person carries a high-definition digital device with them at all times, traditional out of home advertising is no longer sufficient to get your audience’s attention.

However, accurate full - color digital reproduction of your ad will still attract the eye. With high-definition digital signage, you can present your advertisement in a medium dynamic enough to hold the viewer’s attention, while simultaneously static enough to capture a wide audience and instill a lasting message.

High Traffic Areas

Williams Outdoor Advertising offers multiples digital LED billboards located in only high-traffic areas. The digital billboards display advertisements designed in the RGB color format, versus the CMYK color format required for print.

The RGB format allows for reproduction of nearly 17 million colors, vastly more than the 1 million available with the CMYK format. This lets our clients use high contrast and even the most vibrant of brand colors to best present themselves on the board. Further, LED boards are unaffected by nightfall, ensuring that your message remains visible every moment the ad is up.

Next Generation Technology

This next generation advertising technology brings your visual message to life. An LED digital outdoor billboard means your message is reaching 100% of the potential customers that pass your advertisement.

This isn’t a media you can turn off, fast forward through, or switch stations on. Most importantly, LED digital signage gets seen. See below for the technical specifications of our boards. Type your paragraph here.