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Design Tips

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File Specification

• Size: 288 pixels high x 896 pixels wide
• Resolution: 72 ppi
• Color Mode: RGB
• Supported File Types: jpg, bmp, png
• Color Mode: RGB
• Supported File Types: jpg, bmp, png

Font Color & Tips

Some useful things to remember about designing for digital billboard is color and font selection. It is important that your ad not only be relevant, but also clear in communicating. One of the most common mistakes is color use between background and foreground elements. Colors that are high in contrast tend to draw the eyes attention, while colors of similar shading and hue tend to blend together and get lost.

Another common mistake is font selection. Choose bold fonts, typically Sans, Serif font styles that are strong and heavy, and can be viewed from a greater distance. Serif fonts are useful in long bodies of text but less effective on short messages designed for impact.

Digital Signage Content Basics

• Use bright colors.
• Use motion in the narrative to help tell the story.
• Keep your message cycle length appropriate to the amount of time your average customer will be in the viewing vicinity. Many successful retail message cycles are 3-10 seconds in overall length.
• Refresh signage content often to reflect sales, special offerings — and sales goals.
• Reinforce product and branding messages.
• Know your customers. Speak to their interests. Content should be dynamic and reflective of what people are doing.
• Make sure the digital media experience complements all marketing objectives, from merchandising to branding.
• Keep the look and feel of your content consistent with your brand equity.
• Avoid excessive text. Keep your messages as visual as possible.
• Don't try to deliver full advertising messages, as you would for television, print or long-form video. Show product glimpses that pique curiosity or provide information.
• Create designs that can exist independent of sound; assume that it will not be heard. On the other hand...
• Use sound when the signage location allows it.
• Try to incorporate product tips and information.
• Experiment. Have fun.